The song, which is sung in French, starts with a list of brands and designers such as Prada, Hugo Boss, Chanel, Giorgio Armani, and Lancome, before moving onto the refrain which states, ‘I am not a product.’
The chorus declares ‘Of beauty, preciousness; they cannot change me. Peerless, unparalleled. The new fragrance is myself’ while the third verse states ‘mascara, blush, lipstick, lipsticks, lip liners, eye shadow, foundation, nail, pressed powder and I do not want it.’
The video, which has exploded across the web since its release is part of a trend attempting to lift the lid on the lack of reality in celebrity culture and advertising.