They annoy me. They annoy me like you wouldn't believe. Doctors hand them out like candy, especially to the elderly on Medicare, leaving it up to the pharmacist to deliver the bad news. Other people can't seem to read. They hand you the card and tell you "It says here I'm going to get this Rx for $10." Did you see the little asterisk? Yeah... And did you see where it says YOU MUST CALL 1-800-WE-DON'T-PAY to activate the card? No, we don't activate it for you. No, we won't call them for you. No, even though it says $10, that doesn't mean you're going to get it for $10. And actually, your doctor gave you an old card. This one is expired. Yes, it is expired. See, looky looky right there. Yes, that was six months ago. No, I don't have any new cards. No, I'm not going to call them.
My favorite is some Restasis promotion. They give out a Visa debit card with coupon information ON THE CARD. At the pharmacy we put in that information, bill the patient's insurance, split bill to the coupon, then it spits out a message like "Debit card credited with $10." Then the customer uses the $10 toward their co-pay at the register, which has already been reduced by the split bill. WHAT IS THE FRIGGIN SENSE OF THIS WITCHCRAFT? Talk about gumming up a system already a mess!
Last year there was the $4 Lipitor card. We received a ton of them. Only TWO people in our pharmacy actually were able to get their Lipitor for $4. But EVERY ONE of them thought they were going to get their Lipitor for $4. Any every SINGLE time they would argue with us because it says so on the card. And every SINGLE time I had to point to the asterisk and tell them it doesn't apply to their situation. Thanks Lipitor. Not only did you destroy the credibility of your medication with this phony promotion, you beat up a lot of pharmacists doing it.