Monday, April 30, 2018

How to Defeat @GoodRx in the #Pharmacy

Take your small wins with pride, fellow pharmacists and techs. We can and will win this war that GoodRx has waged against our profession to line their pockets. We have to do it one patient at a time.

It's bad enough that GoodRx has inundated people with ads all over the Internet, an app to download, and even getting the endorsement of intellectual giants like Dr. Oz...

...but now they're making our lives worse. People now show up with multiple prescriptions and different GoodRx billing information for each prescription.

For those of you unaware of how billing works in the pharmacy, this is the same as going to the pharmacy with a separate insurance card for each medication you have. This is an incredibly tedious and time-consuming process. And when you add in the fact that the prices told to consumers via their apps and printable coupons don't always match the price that comes back on our end (and the consequent arguing that follows) it adds even more precious time to the filling process.

Quite frankly, GoodRx is a NIGHTMARE for your pharmacy, and usually for a savings of only a few bucks... not the amazing 80% to 90% savings promised by the ads.

IN CASE YOU'VE BEEN UNDER A ROCK somewhere, let me remind you:

"Facebook admitted it knew, but didn't notify users, that political intelligence firm Cambridge Analytica had obtained data on hundreds of thousands of Facebook users without their consent." See LINK.

But what does Facebook have to do with GoodRx?

The Founders of GoodRx freely admit on their GoodRx website that they started at Facebook where they sharpened their skills on slicing up your personal data and serving it up like a steak dinner to hungry data miners.

The GoodRx website has a "Privacy Policy" which goes on and on in several paragraphs about how they protect your privacy, how they don't sell it or use it, blah blah blah... probably the same way Mark Zuckerberg said Facebook would never use or sell your private Facebook info.

Ask yourself, do you really believe that? You really want to trust the words of the guys trained by Zuckerberg... the guy who doesn't even trust technology himself?

And while you're trying to convince yourself that GoodRx doesn't use or store your private personal information, ask yourself why would they make a statement like this?

What's that all about? Seriously, when you put it all together, GoodRx is BADRx. Bad for you, bad for patient safety, bad for pharmacies, bad for everyone.

Recently I had a patient wanting to use a GoodRx coupon to save an amazing $3 on a prescription. When I informed him about all of this, he immediately backed off and decided to stay the hell away from this crap. The more I tell people the link between Facebook and GoodRx and the wholesale privacy invasion, they rethink using GoodRx. Your company may be stupid enough to accept GoodRx, but you're certainly free to tell your patients the truth so they can make an informed decision.

Don't let GoodRx secretly take away your patient's privacy, compromise patient safety, and ruin your bottom line. TELL PEOPLE THE TRUTH. Tell them what's really happening.

Crazy RxMan has written SEVERAL blog posts on Not-so-GoodRx. See them here.

Saturday, April 28, 2018

These People Vote. That Scares Me.

Ring... ring...

“Goofmart Pharmacy, We don't mingle with Shingles. Get immunized today! May I help you?”

“Is this the pharmacy?”

“Yes, this is Goofmart PHARMACY.”

“You’re the Goofmart Pharmacy by Flea Circus Grocers and Wagmart, right?”

“Yes, on Elm and Wingleberry.”

“Does your location have a pharmacy in the store?”

At this point I start laughing. I’ve answered the phone Goofmart PHARMACY, verified it twice, and then I get this dumbass question. 

“Well you don’t have to be rude!” she blurts out and hangs up. 


Wednesday, April 25, 2018

The Co-Pay

The following call happened exactly as written here. Nothing was deleted. This is EXACTLY how the call transpired:

Ring... ring...

“Goofmart Pharmacy... where we inoculate to make you great. How may I help you?”

“I’d like to know how much a medication will cost on my insurance,” the caller states.

“I can only tell you the cash price. Or if you bring in the prescription and your insurance card I can process it and find out your co-pay. Or YOU can call your insurance and they can tell you directly.”

“I already called them. They said it’s $60 for a month supply.”

Long pause as I gather my thoughts... wondering what I missed here.

“Sooooo... what can I do for you?”

“I’d like to know how much my medication will be on my insurance." 

I can’t help myself. 

“$60 for a month supply,” I reply.

“Ok! Thanks!”