Recent phone call:
"Hello, this is Goofmart Pharmacy, where we say 'no way' to a high co-pay. How may I help you?"
"Uh, yeah, Crazy?"
"Yes, this is Crazy RxMan."
"Uh, yeah. I just picked up my medication. It looks different. I was supposed to get montelukast. This pill looks different. Are you sure you gave me the right thing?"
I get the name of the patient and discover that we had changed our generic Singulair to a new manufacturer which comes in a completely different bottle.
"That's a new manufacturer," I tell him. "In fact, We just labeled the bottle it came in. What's the bottle say?"
I'm thinking he'll see the name of the medication on the bottle and realize that everything is cool.
"It says 'montelukast' on the bottle. But the pills look different."
"Was the bottle sealed?"
"Uh, yeah. I had to poke into it to get one out. But it looks different than what I had before. That one came in a different shape bottle that said montelukast."
I had to spend the next five minutes explaining to him that what he has is a completely different manufacturer, right down to the size, shape, and color of the tablet.
It's our fault, really. In a world where you have to warn people that coffee is served hot, you also have to tell people every single time you change a generic. The mere fact that the bottle itself says the name of the drug is inconsequential.
Basically, just assume all patients have no brains, whatsoever, and you're good to go.